Privacy Policy

Effective Date: August 2, 2026

UpgradeYourVehicle.com (the "Site") is owned and operated by Springfield Acura ("we," "us," or "our"), located at 243 US 22, Springfield, NJ 07081. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

What Information Is Collected

We collect information you voluntarily provide when you submit a form on the Site, including your first and last name, phone number, email address, and information about your vehicle (such as year, make, model, mileage, and condition). We also automatically collect certain technical information when you visit the Site, including IP address, browser type, device information, pages viewed, and referring URLs, through cookies and similar technologies.

How Data Is Used

We use the information we collect to respond to your trade-in appraisal requests, provide vehicle valuations, schedule and confirm appointments, communicate offers and vehicle upgrade options, improve the Site and our services, and comply with legal obligations. We may contact you by phone, email, or text message in accordance with the consent you provide.

SMS/Text Messaging Opt-In Details

By checking the consent box on our forms, you provide your express written consent to receive marketing and informational text messages from Springfield Acura at the phone number provided, including messages sent using automated technology. Checking the box is optional, and consent is not a condition of purchase.

- Message frequency varies.

- Message and data rates may apply.

- Reply STOP at any time to opt out of text messages. You will receive one final confirmation message.

- Reply HELP for assistance, or contact us at (973) 912-9000 or [email protected].

- Wireless carriers are not liable for delayed or undelivered messages.

- The messaging program is available only to individuals 18 years of age or older.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All SMS opt-in data and consent are kept confidential and will not be sold, rented, or shared with any third party. Information sharing with subcontractors in support services, such as customer service, is permitted; all other use categories exclude text messaging originator opt-in data and consent.

Sharing of Information

We do not sell your personal information. We may share your information with service providers who assist us in operating the Site and our business (such as customer relationship management and communications platforms acting on our behalf), with our dealership operations for the purpose of fulfilling your request, and as required by law. As stated above, text messaging opt-in data and consent are never shared with third parties for marketing purposes.

Cookie & Tracking Information

The Site uses cookies, pixels, and similar technologies to remember your preferences, analyze Site traffic, measure the performance of our marketing, and improve your experience. You can control or delete cookies through your browser settings. Disabling cookies may affect Site functionality.

Data Security Practices

We use commercially reasonable administrative, technical, and physical safeguards to protect your information, including secure transmission (HTTPS), access controls, and vendor security requirements. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email. You may opt out of text messages at any time by replying STOP. You may request access to, correction of, or deletion of your personal information, or update your contact preferences, by contacting us at [email protected] or (973) 912-9000. We will respond to verified requests as required by applicable law.

Children's Privacy

The Site is not directed to individuals under 18, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The Effective Date above reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the updated policy.

Contact Us

Springfield Acura
243 US 22
Springfield, NJ 07081
Phone: (973) 912-9000
Email: [email protected]